The quality of customer information management in customer life cycle management.
| Autor: | Stone, Merlin, Foss, Bryan, Henderson, Iain, Irwin, Dave, O'Donnell, Jon, Woodcock, Neil |
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| Zdroj: | Journal of Database Marketing. Apr2003, Vol. 10 Issue 3, p240. 15p. |
| Databáze: | Business Source Ultimate |
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