Empirical Evidences of Brand Cultural Resonance: How Brazilians Demonstrators Appropriated a Fiat's Campaign.
| Autor: | Schott, Catia1, Cupolillo, Mariana1, Suarez, Maribel1 |
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| Zdroj: | Advances in Consumer Research. 2014, Vol. 42, p361-365. 5p. |
| Databáze: | Business Source Ultimate |
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