Using Neuromarketing Studies to Explore Emotional Intelligence-as a key to the Buying Decision Process.
| Autor: | Pop, Nicolae Al.1 nicolae_al_pop@yahoo.com, Iorga, Ana Maria1 ana.iorga@gmail.com, Pelau, Corina1 corinapelau@yahoo.com |
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| Zdroj: | European Conference on Knowledge Management. 2013, Vol. 1, p1-8. 8p. |
| Databáze: | Academic Search Ultimate |
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