A Diagnosis of Inherent Problems in Enhancing Service Quality through Internal Marketing and Organizational Identification in Macau and Singapore Casinos.

Autor: Kale, Sudhir H.1,2 skale@bond.edu.au, De, Sangita3 Sangita@gameplanconsultants.com
Zdroj: UNLV Gaming Research & Review Journal. 2013, Vol. 17 Issue 1, p31-42. 12p.
Databáze: Academic Search Ultimate