TYPOLOGICAL METHODS OF MARKET SEGMENTATION AS A KEY PRESUMPTION FOR THE SUCCESSFUL MANAGEMENT OF CONSTRUCTION PROJECTS.
| Autor: | Dohnal, Radek1 dohnal.r@fce.vutbr.cz, Chovancová, Jitka1 chovancova.j@fce.vutbr.cz |
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| Zdroj: | Proceedings of the International Scientific Conference People, Buildings & Environment. 2012, Vol. 2, p92-101. 10p. |
| Databáze: | Academic Search Ultimate |
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