A study on the effectiveness of persuasion techniques on brand communications in using social media.
| Autor: | YAMASHITA, Shiro1 |
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| Zdroj: | Japanese Journal of Persuasion & Negotiation. 2011, Vol. 3 Issue 1, p29-44. 16p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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