Capturing customer value creation based on service experience – a case study on News Café.

Autor: Sukwadi, Ronald1,2 (AUTHOR) ronaldmanutd@yahoo.com, Yang, Ching-Chow1 (AUTHOR), Fan, Liu3,4 (AUTHOR)
Zdroj: Journal of the Chinese Institute of Industrial Engineers. Sep2012, Vol. 29 Issue 6, p383-399. 17p. 6 Diagrams, 8 Charts.
Databáze: Academic Search Ultimate
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