Celebrity Endorsement and Congruence: An Experimental Study.
| Autor: | Cortini, Michela1, Vicenti, Antonella2, Zuffo, Riccardo Giorgio1 |
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| Zdroj: | International Journal of Interdisciplinary Social Sciences. 2010, Vol. 5 Issue 8, p325-336. 12p. 2 Charts, 2 Graphs. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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