Developing optimization models for cross-functional decision-making: integrating marketing and production planning.

Autor: Jen-Ming Chen1 jmchen@mgt.ncu.edu.tw, Liang-Tu Chen2, Jun-Der Leu3
Zdroj: OR Spectrum. Apr2006, Vol. 28 Issue 2, p223-240. 18p. 2 Diagrams, 3 Charts, 3 Graphs.
Databáze: Academic Search Ultimate