Influence of Brand Generated Content's Credibility on Customer Behavior Response Through Positive User Generated Content.
| Autor: | Sukontip, Wongpun1, Sureerut, Inmor1, Athanasios, Podaras2 athanasios.podaras@tul.cz |
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| Zdroj: | TEM Journal. Nov2024, Vol. 13 Issue 4, p2894-2902. 9p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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