Anthropomorphic Design in Mortality Salience Situations: Exploring Emotional and Non-Emotional Mechanisms Enhancing Consumer Purchase Intentions.
| Autor: | Sun, Cong1 (AUTHOR) suncong@nbu.edu.cn, Ding, Yuechun1 (AUTHOR) 2211370004@nbu.edu.cn, Wang, Xinyi1 (AUTHOR) 2211370012@nbu.edu.cn, Meng, Xing2 (AUTHOR) mengxing@nbu.edu.cn |
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| Zdroj: | Behavioral Sciences (2076-328X). Nov2024, Vol. 14 Issue 11, p1041. 21p. |
| Databáze: | Academic Search Ultimate |
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