Influence of personality traits and community situations on user engagement in online brand communities: A fuzzy-set qualitative comparative analysis.

Autor: Mi, Xuejiao1 (AUTHOR), Zhang, Huiying1 (AUTHOR), Qu, Fei2 (AUTHOR)
Zdroj: Social Behavior & Personality: an international journal. Nov2024, Vol. 52 Issue 11, p1-13. 13p.
Databáze: Academic Search Ultimate