CUSTOMER SEGMENTATION WITH CLUSTERING METHODS IN THE RETAIL INDUSTRY.
| Autor: | ŞENTÜRK, Hayriye1 hayriyesenturk94@gmail.com, GEÇİCİ, Ebru1 egecici@yildiz.edu.tr, ALP, Selçuk1 alp@yildiz.edu.tr |
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| Zdroj: | Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi. eki2024, Vol. 16 Issue 4, p551-573. 23p. |
| Databáze: | Academic Search Ultimate |
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