The Impact of Interactivity on Customer Purchase Intention in Social Media Marketing: The Mediating Role of Social Presence.
| Autor: | Yuanyuan Jiang1,2, Siwarit Pongsakornrungsilp3 psiwarit@wu.ac.th, Pimlapas Pongsakornrungsilp3, Long Li4 |
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| Zdroj: | TEM Journal. Aug2024, Vol. 13 Issue 3, p2133-2145. 13p. |
| Databáze: | Academic Search Ultimate |
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