Determinants of Source Credibility in Terms of Herd Behaviour and the Anchoring Effect: The Case of Instagram Influencers.
| Autor: | Ozdemir, Sefa1 sefa.ozdemir@erzurum.edu.tr, Pirtini, Serdar2 |
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| Zdroj: | Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2024, Vol. 15 Issue 3, p40-55. 16p. |
| Databáze: | Academic Search Ultimate |
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