Role of Social Media Health Influencers on Purchase Intention of Functional Beverages: Moderating Impact of Health Consciousness.
| Autor: | Kumar, Satinder1, Kaur, Bipinpreet1, Goyal, Shavina2 |
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| Zdroj: | Information & Media. 2024, Vol. 99, p63-84. 22p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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