The role of sales promotion in improving the relation between price perception and system quality of SVOD platform on purchase intention.
| Autor: | Lembana, Devi Angrahini Anni1 devi.angrahini@atmajaya.ac.id, Triyanti, Vivi1 vivi.triyanti@atmajaya.ac.id, Wijaya, Jessica1 jessica.201901010036@student.atmajaya.ac.id |
|---|---|
| Zdroj: | Indonesian Journal of Multidisciplinary Science. Jul2024, Vol. 3 Issue 10, p1-7. 7p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
|