UNDERSTANDING THE ROLE OF IKEA PORTUGAL'S BRAND VALUES IN SHAPING THE PURCHASE DECISIONS OF MILLENNIAL CONSUMERS.

Autor:	Brandão, Nuno Goulart1, Côrte, Bárbara2
Zdroj:	Comunicação e Sociedade. ene-jun2024, Vol. 45, p1-23. 23p.
Databáze:	Academic Search Ultimate
Externí odkaz:	Zobrazit plný text záznamu