THE IMPACT OF TIKTOK ON THE GENERATION OF ENGAGEMENT FOR FASHION BRANDS: A profile analysis of Zara.
| Autor: | RUIZ-VIÑALS, CARMEN1, PRETEL JIMÉNEZ, MARILÉ2, DEL OLMO ARRIAGA, JOSÉ LUIS1 |
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| Zdroj: | Visual Review. 2024, Vol. 16 Issue 4, p171-184. 14p. |
| Databáze: | Academic Search Ultimate |
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