VIRAL MARKETING: UTILIZING DIGITAL CONTENT DIGITIZATION TO ENHANCE BRAND AWARENESS, BRAND TRUST, AND CUSTOMER LOYALTY IN COFFEE SHOPS.

Autor: Wibisana Sudarta, Ida Bagus1 wobissudarta@gmail.com, Mahyuni, Luh Putu1 mahyuniluhputu@undiknas.ac.id
Zdroj: Eduvest: Journal Of Universal Studies. Jun2024, Vol. 4 Issue 6, p4677-4688. 12p.
Databáze: Academic Search Ultimate