EXPERIMENTAL TESTING OF CONSUMER BRAND ENGAGEMENT: EVALUATING HIGH-VALUE TECHNOLOGY BRANDS THROUGH EYE TRACKING METHODOLOGY.
| Autor: | Madlenak, Radovan1 radovan.madlenak@uniza.sk, Madlenakova, Lucia1 lucia.madlenakova@uniza.sk, Nagy, Henrietta2 neszmelyi.gyorgy@uni-milton.hu, Neszmelyi, Gyorgy2 nagy.henrietta@uni-milton.hu |
|---|---|
| Zdroj: | Engineering for Rural Development - International Scientific Conference. 2024, p408-413. 6p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
|