Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries.
| Autor: | Weisskopf, Christian1,2 (AUTHOR) c.weisskopf@dshs-koeln.de, Uhrich, Sebastian1 (AUTHOR) |
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| Zdroj: | Journal of Sport Management. Jul2024, Vol. 38 Issue 4, p271-286. 16p. |
| Databáze: | Academic Search Ultimate |
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