The effect of controllable and uncontrollable brand crises and product involvement on consumers' repurchase intention.
| Autor: | Guo, Huiling1 (AUTHOR), Zhang, Yuan1 (AUTHOR), Yang, Wenqian1 (AUTHOR), Sun, Yijia1 (AUTHOR) |
|---|---|
| Zdroj: | Social Behavior & Personality: an international journal. Jun2024, Vol. 52 Issue 6, p1-15. 15p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
|