Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity.
| Autor: | Ling Peng1 pengling@gdust.edu.cn, Adeel, Ifraz2, Ayub, Arslan3, Rasool, Zeeshan4 |
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| Zdroj: | SAGE Open. Jan-Mar2024, Vol. 14 Issue 1, p1-16. 16p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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