Raving Fans or Silent Critics? Brand Service Recovery's Impact on Positive eWOM.

Autor:	Mohamed, Halima Habuba1, Yongjun Li1 lionli@ustc.edu.cn, Kiani, Ataullah2, Ghani, Usman3
Zdroj:	SAGE Open. Jan-Mar2024, Vol. 14 Issue 1, p1-17. 17p.
Databáze:	Academic Search Ultimate
Externí odkaz:	Zobrazit plný text záznamu