Raving Fans or Silent Critics? Brand Service Recovery's Impact on Positive eWOM.
Autor: | Mohamed, Halima Habuba1, Yongjun Li1 lionli@ustc.edu.cn, Kiani, Ataullah2, Ghani, Usman3 |
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Zdroj: | SAGE Open. Jan-Mar2024, Vol. 14 Issue 1, p1-17. 17p. |
Databáze: | Academic Search Ultimate |
Externí odkaz: |