User-generated content effectiveness in co-creation of online higher educational services.
| Autor: | Shafiee Roodposhti, Maysam1 (AUTHOR) Maysam.shafiee@ut.ac.ir, Ezami, Elaheh2 (AUTHOR), Hedayati, Mohammad Hadi1 (AUTHOR), Karimi, Asef1 (AUTHOR) |
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| Zdroj: | Journal of Marketing for Higher Education. May2024, p1-29. 29p. 2 Illustrations, 5 Charts. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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