The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model.

Autor: Ling, Shuai1 (AUTHOR) shuailing@jbnu.ac.kr, Zheng, Can1 (AUTHOR) canzheng@jbnu.ac.kr, Cho, Dongmin2 (AUTHOR) mellgipson@jbnu.ac.kr, Kim, Yonggu2 (AUTHOR) nine221@jbnu.ac.kr, Dong, Qizhen3 (AUTHOR) dongqizhen@sju.ac.kr
Zdroj: Behavioral Sciences (2076-328X). Apr2024, Vol. 14 Issue 4, p320. 22p.
Databáze: Academic Search Ultimate
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