Sense of presence affects consumers' purchase intention in live marketing: A configuration analysis.

Autor:	Zhao, Yan Li1, Li, Wei Wei2, Gao, Xuan2
Zdroj:	Social Behavior & Personality: an international journal. Apr2024, Vol. 52 Issue 4, p1-12. 12p.
Databáze:	Academic Search Ultimate
Externí odkaz:	Zobrazit plný text záznamu