Understanding Local Food Brand Buying Intention in Indonesia and Vietnam: The Role of Ethnocentrism, Attitude and Subjective Norms.
| Autor: | Syahlani, Suci Paramitasari1 suci.syahlani@ugm.ac.id, Muzayyanah, Mujtahidah Anggriani Ummul1 m_anggriani_um@ugm.ac.id, Nguyen Hoang Qui1 nguyenhoangqui@mail.ugm.ac.id, Guntoro, Budi1 budiguntoro@ugm.ac.id |
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| Zdroj: | International Journal on Food System Dynamics. 2024, Vol. 15 Issue 1, p84-95. 12p. |
| Databáze: | Academic Search Ultimate |
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