ICT and value co-creation in B2B: the new way of loyalty in service.

Autor: Berenguer-Contri, Gloria1 gloria.berenguer@uv.es, Gil-Saura, Irene2 irene.gil@uv.es, Gil, Roberto3 roberto.gil@uv.es, Vallejo-Auñón, Luisa1 mvau@alumni.uv.es, Juma-Michilena, Israel-Javier4 israel.juma@uv.es
Zdroj: Management Letters / Cuadernos de Gestión. 2024, Vol. 24 Issue 1, p21-36. 16p.
Databáze: Academic Search Ultimate