THE MAKEUP OF SELF-EXPRESSION: A STUDY ON THE IMPACT OF SELFCONGRUENCE ON PURCHASE INTENTIONS WITH BRAND EXPERIENCE MEDIATION AMONG MAKEUP ARTIST CONSUMERS.
| Autor: | Aditya, Dana1 dana.aditya@uwks.ac.id, Tamonsang, Matheous1 |
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| Zdroj: | Journal of Syntax Transformation. Dec2023, Vol. 4 Issue 12, p206-214. 9p. |
| Databáze: | Academic Search Ultimate |
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