Audience Engagement with Media Content and Advertisement: A Study from the Perspective of UAE Media Practitioners’.

Autor: Al Hosani, Ebrahim Rashed1, Almaamari, Hayam Abdulareem2, Omar, Muhammad3, Ismail, Salah Abdulhai4
Zdroj: Arabian Journal for Media & Communication. Dec2023, Issue 36, p370-340. 31p.
Databáze: Academic Search Ultimate