THE EFFECT OF FEAR OF COVID-19 ON LUXURY CONSUMPTION TENDENCY AND THE ROLE OF MATERIALISM.

Autor: Kurnaz, Aysel1 akurnaz@bandirma.edu.tr
Zdroj: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2023, Vol. 14 Issue 3, p72-84. 13p.
Databáze: Academic Search Ultimate