THE EFFECT OF FEAR OF COVID-19 ON LUXURY CONSUMPTION TENDENCY AND THE ROLE OF MATERIALISM.
Autor: | Kurnaz, Aysel1 akurnaz@bandirma.edu.tr |
---|---|
Zdroj: | Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2023, Vol. 14 Issue 3, p72-84. 13p. |
Databáze: | Academic Search Ultimate |
Externí odkaz: |