Social media marketing and brand equity: The role of customer brand engagement.
Autor: | Chen, Xian1, Wang, Xue1, Wang, Zhe1 |
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Zdroj: | Social Behavior & Personality: an international journal. Nov2023, Vol. 51 Issue 11, p1-8. 8p. |
Databáze: | Academic Search Ultimate |
Externí odkaz: |