THE EFFECT OF SOCIAL MEDIA BASED eWOM COMMUNICATION ON CONSUMER’S PURCHASE INTENTION (A CASE OF STUDENTS’ ADMISSION CHOICES IN HEIs).
| Autor: | Bilal, Muhammad1 bilal.marwat@uop.edu.pk, Ghani, Usman2, Idrees, Muhammad1 |
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| Zdroj: | Webology. 2022, Vol. 19 Issue 3, p361-381. 21p. |
| Databáze: | Academic Search Ultimate |
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