Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity.

Autor: Li, Xianyue1 (AUTHOR) xianyueliscu@163.com, Niu, Yongge2 (AUTHOR) niuyongge@scu.edu.cn, Xu, Jiuping1 (AUTHOR) xujiuping@scu.edu.cn
Zdroj: Behavioral Sciences (2076-328X). Aug2023, Vol. 13 Issue 8, p689. 18p.
Databáze: Academic Search Ultimate
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