Drama tourism: the influence of Korean K-pop dramas characteristics on Malaysian travel motivation and behavioural intention.

Autor: Kamilia, Aida1 (AUTHOR), Hanafiah, Mohd Hafiz1 (AUTHOR) hafizhanafiah@uitm.edu.my, Zahari, Mohd Salehuddin Mohd1 (AUTHOR)
Zdroj: Anatolia: An International Journal of Tourism & Hospitality Research. Sep2023, Vol. 34 Issue 3, p439-443. 5p.
Databáze: Academic Search Ultimate
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