CONSUMER'S ONLINE BRAND-RELATED ACTIVITIES IN INSTAGRAM AND THEIR IMPACT ON WORD-OF-MOUTH.
| Autor: | Nastisin, Ludovit1 ludovit.nastisin@unipo.sk, Kmec, Kvetoslav2, Kral, Stefan3 |
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| Zdroj: | Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2023, Vol. 14 Issue 2, p44-50. 7p. |
| Databáze: | Academic Search Ultimate |
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