UNLOCKING THE POTENTIAL: THE IMPACT OF INNOVATIVE CAPABILITY ON PROCESS, PRODUCT, AND MARKET INNOVATION AND FIRM PERFORMANCE.

Autor: Akhtar, Nadeem1 muhammadn@rcyci.edu.sa
Zdroj: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2023, Vol. 14 Issue 2, p19-33. 15p.
Databáze: Academic Search Ultimate