UNLOCKING THE POTENTIAL: THE IMPACT OF INNOVATIVE CAPABILITY ON PROCESS, PRODUCT, AND MARKET INNOVATION AND FIRM PERFORMANCE.
Autor: | Akhtar, Nadeem1 muhammadn@rcyci.edu.sa |
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Zdroj: | Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2023, Vol. 14 Issue 2, p19-33. 15p. |
Databáze: | Academic Search Ultimate |
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