HOW MARKETING COMMUNICATION AFFECT CONSUMER PURCHASE INTENTION IN SOCIAL MEDIA CONTEXT (CASE STUDY: INDONESIAN MSMES BUSINESS).
| Autor: | Iswati, Heni1 heni.iswati@gmail.com, Al 'Mudatsir, Muhammad Iqbal1, Brabo, Nora Andira1, Meidiyustiani, Rinny1 |
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| Zdroj: | International Journal of Social Service & Research (IJSSR). Jan2023, Vol. 3 Issue 1, p142-149. 8p. |
| Databáze: | Academic Search Ultimate |
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