How Parasocial Relationship and Influencer-Product Congruence Shape Audience's Attitude Towards Product Placement in Online Videos: The Mediation Role of Reactance.

Autor: Du, Yuetong (AUTHOR), Rui, Jian Raymond (AUTHOR), Yu, Nan (AUTHOR)
Zdroj: Psychology Research & Behavior Management. Apr2023, Vol. 16, p1315-1329. 15p.
Databáze: Academic Search Ultimate
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