THE PHENOMENON OF VIRALIZATION: THE CASE OF WOMEN'S FASHION IN BRAZIL.
| Autor: | Gonçalves Migliato, Caline1 cmigliato@gmail.com, Pinsky, Vanessa C.2 vanessa.pinsky@usp.br, González-Aldea, Patricia3 pgaldea@hum.uc3m.es |
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| Zdroj: | Brazilian Journal of Management / Revista de Administração da UFSM. Jul-Sep2022, Vol. 15 Issue 3, p491-511. 21p. |
| Databáze: | Academic Search Ultimate |
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