THE EFFECT OF DIGITAL MARKETING STRATEGY ON CUSTOMER AND ORGANIZATIONAL OUTCOMES.
| Autor: | Aityassine, Fatima Lahcen Yachou1 fatima.yassin@bau.edu.jo, Al-Ajlouni, Mahmoud Mohammad1, Mohammad, Anber2 |
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| Zdroj: | Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2022, Vol. 13 Issue 4, p45-54. 10p. |
| Databáze: | Academic Search Ultimate |
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