Cause-related marketing strategy in a supply chain: A theoretical analysis and a case study.
| Autor: | Xu, G. Y.1, Liu, H.1, Duan, H. W.2 vividyhua@mail.xhu.edu.cn |
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| Zdroj: | Advances in Production Engineering & Management. Dec2022, Vol. 17 Issue 4, p479-493. 15p. |
| Databáze: | Academic Search Ultimate |
| Externí odkaz: |
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