The sound of responsibility: evolution of the use of radio advertising as a corporate social responsibility (CSR) communication channel before and after Covid-19. A significant increase.
| Autor: | Barrio-Fraile, Estrella1 estrella.barrio@uab.cat, Enrique-Jiménez, Ana-María1 anamaria.enrique@uab.cat, Fajula-Payet, Anna1 anna.fajula@uab.cat, Barbeito-Veloso, María-Luz1 mariluz.barbeito@uab.cat, Perona-Páez, Juan-José1 juanjose.perona@uab.cat |
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| Zdroj: | El Profesional de la Información. sep/oct2022, Vol. 31 Issue 5, p1-13. 13p. |
| Databáze: | Academic Search Ultimate |
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