Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience.

Autor: Mancini, Marco1,2 (AUTHOR) marco.mancini@brainsigns.com, Cherubino, Patrizia1,3 (AUTHOR), Cartocci, Giulia1,3 (AUTHOR), Martinez, Ana1,4 (AUTHOR), Di Flumeri, Gianluca1,3 (AUTHOR), Petruzzellis, Luca5 (AUTHOR), Cimini, Michele5 (AUTHOR), Aricò, Pietro1,3,6 (AUTHOR), Trettel, Arianna1 (AUTHOR), Babiloni, Fabio1,3,7 (AUTHOR)
Zdroj: Brain Sciences (2076-3425). Oct2022, Vol. 12 Issue 10, p1345-N.PAG. 15p.
Databáze: Academic Search Ultimate
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