CONSUMER SHOPPING MOTIVE IDENTIFICATION: STUDY OF WEBROOMING VS. SHOWROOMING.
| Autor: | Olearova, Maria1 maria.olearova@unipo.sk, Gavurova, Beata2 beata.gavurova@tuke.sk, Bacik, Radovan3 radovan.bacik@unipo.sk |
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| Zdroj: | Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2022, Issue 2, p231-243. 13p. |
| Databáze: | Academic Search Ultimate |
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