Analysis of the effectiveness of Corporate Social Responsibility in brand marketing with AAKER Brand Equity and Daisy Wheel Models.
| Autor: | Amoako, Kwasi1 amoakokwasi01@mail.com, Boateng, Elvis2 nanaboateng.elvis@yahoo.com |
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| Zdroj: | Technium Social Sciences Journal. 2022, Vol. 30, p484-519. 36p. |
| Databáze: | Academic Search Ultimate |
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