A LITERATURE REVIEW ON DIMENSIONS OF BRAND EQUITY IN THE INSURANCE INDUSTRY OF SAUDI ARABIA.
| Autor: | Hassan, Masood1 masoodhassan1@hotmail.com, Hassan, Mehboob-ul2 mehassan@ksu.edu.sa, Uddin, Imam3 imamuddun@gmail.com |
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| Zdroj: | Jurnal Syariah. Sep-Dec2021, Vol. 29 Issue 3, p421-448. 28p. |
| Databáze: | Academic Search Ultimate |
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